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Image Design - Logos and Identities
Establishing a strong image is the first and most
important element of an effective marketing program. Flirtation
Creations offers a range of services to help you improve your image or
establish a new image. We believe that every organisation's unique
character is revealed through the image creations process. Increase your
market share with the use of a powerful corporate image implemented
through a unified web and print strategy.
Our Image Design services include:
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Research
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Strategy Development
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Naming
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Image
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Design
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Print Production
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Digital production
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Standard Development
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Online graphics files
A typical image design process proceeds in four stages:
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Research is the key to creating an effective
corporate image. During this phase the key decision makers are interviewed
and scope of work, competition, market position, target audience and lines
of business are discussed. Pre-existing plans and marketing challenges are
carefully reviewed. Competing and other relevant companies are researched to
assure differentiation.
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Design is the process of creating possibilities and
distilling the most viable elements. Potential design solutions are explored and
concepts are presented to the client. Through the process of presentation,
discussion and refinement, the best design solution is determined.
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Production is the process of bringing the design proposal
to reality. Business papers are produced and digital files are delivered to the
client in several formats. Image files are made available on the Internet for
easy download.
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Documentation is the process of establishing standards
and guidelines to assure consistent application to future projects. Standards
for colour, type and logo use are made available. In more complete image
programs, a Corporate Image Standards Manual is assembled and made available as
a digital document.
Summary
The result of this process is a unique corporate image carefully
designed for differentiation and maximum effectiveness. Image files are
available online in a secure area for easy client access. Standards are made
available for application to future projects.
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